The existence of the Digital Business Study Program (Prodi) at the Faculty of Economics and Business of Universitas Padjadjaran (UNPAD) is a response to global requirements related to the challenges of the 4th industrial revolution. Digital Business undergraduate program focuses on learning about business by utilizing digital technology. This Program’s aims to create graduates who can play a leading role in the era of digital business. Throughout your study, you will experience the learning journey that have been designed to help you enhance your digital business capabilities. Learning and teaching methods designed in attractive and challenging experience that will include lectures, problem-based learning, case-studies, blended learning, assignments, projects, industry guest lecturer, excursion and examinations. In your final year, you’ll take an internship where you will join in a project to several start-ups and or companies where you are not only required to apply your theoretical knowledge but which will give you the opportunity to boost your practical knowledge.