Bandung, 13 July 2023 – In an effort to learn best practices to continuously improve the quality of academic and non-academic services, FEB Unpad carried out the International Quality Benchmarking 2023 with Universiti Malaya (UM) (QS WUR #65) especially the UM Corporate Performance Center (CPC) for learn strategies to achieve high achievements in international rankings and by subject rankings in economics and business (By subject Accounting & Finance, Business & Management Studies #90, Economics & Econometrics #111). Apart from having a high ranking, UM was chosen as a benchmark partner because of cultural closeness so it is hoped that the continuous improvements made can be more effective and realistic to be carried out by FEB Unpad.
Benchmarking activities took place through seminars and focus group discussions which were held at the LEAD Building Kampung FEB Jatinangor, 11-12 July 2023. The main resource person was Assoc. Prof. Dr. Ahmad Zabidi bin Abdul Razak as Director of Corporate Performance Center (CPC) Universiti Malaya who is responsible for formulating strategies to achieve high quality performance at UM including achieving KPIs and rankings.
On the first day, the seminar was held attended by FEB Unpad managers and representatives of the Quality Assurance Unit and heads of quality assurance units from various faculties at Unpad. The activity was opened by the Dean of FEB Unpad Prof. Dr. Nunuy Nur Afiah. Acting as moderator Alfiah Hasanah, PhD (Student and Alumni Learning Manager). The presentation began with the introduction of Unpad and FEB Unpad by Deputy Dean I Prof. Maman Setiawan, PhD was continued regarding the intent and essence of the activity by the Head of the Quality Assurance Unit, Budi Harsanto, PhD. Budi said that in the literature, benchmarking means continuous improvement activities by studying other organizations that have implemented good practices or best practices in their fields.
The main informant then gave with emphasis several times that “UM does not work for rankings, but how do daily activities contribute to rankings.” The important milestones that UM passed were in 2000-2002 through the NADI program that focused on people, followed by building business process clarity through ISO 9000 in 2002 as the foundation that has been maintained to date. Participants asked various things including how to get inbound international students where UM with a student body of around 20 thousand has more than 4 thousand international students.
Then on the second day, FGD was conducted by the Dean of FEB Unpad to deepen the initial presentation from Deputy Dean II Dr. Kurniawan Saefullah. From the exchange of experience, there are many similarities such as the year of establishment which is not much different, the language of instruction which mixes national and international languages, the existence of a KPI system and incentives, as well as the university and faculty values. Among what is unique at UM is that the research culture is very strong so there are relatively no issues regarding research productivity, core values that are part of the KPI, the obligation of support staff to read 5 books per year, as well as publication incentives that are given per page, not per title as is common. done.
At the end of the session, it was concluded that there were many insights from this international quality benchmarking activity with several strategic inputs for improvement at FEB Unpad, namely a clearer and stronger alignment between ranking criteria/indicators with FEB KPIs and a KPI achievement system at FEB Unpad that needed to be more detailed and data-driven.
