Jatinangor, June 2025 – The Faculty of Economics and Business, Padjadjaran University (FEB Unpad) held a LEAD Prime Service training for educational staff (tendik) and a number of student representatives on June 2–5, 2025. This activity is part of FEB Unpad’s ongoing efforts to encourage improvements in the quality of professional, communicative, and high-integrity services, while supporting the implementation of the Integrity Zone towards a Corruption-Free Area (WBK). The training began on June 2 with a session themed “Effective Communication and Service Ethics” with a team of speakers from Bank Syariah Indonesia (BSI). Participants were invited to understand the importance of empathy-based services, professional attitudes, and the application of ethics in daily interactions with academics and the community. During the four-day training, the Manager of Resources, Planning, and Information of FEB Unpad, Arif Firmansyah, S.SI., M.T., acted as a moderator and consistently accompanied the participants in the entire series of activities, ensuring coordination and smooth implementation of the training.
On June 3, the material continued with the topic “Journalistic Communication and Online Media” delivered by Dandi Supriadi, S.Sos., M.A. (SUT), Ph.D., Lecturer at the Faculty of Communication Sciences and Head of the Unpad Public Communication Office. This session invited participants to understand the importance of delivering effective and strategic information in the digital era, especially through online communication channels.
On June 4, participants made a study visit to the Integrated Service Unit (ULT) of the Unpad Rectorate. During this visit, participants studied directly the flow and system of public services run by ULT Unpad as a benchmark for superior services. The training closed on June 5 with service simulation activities at SBA and ULT FEB Unpad, which provided a direct practice space for participants to apply the materials they had obtained in the form of direct services.
Vice Dean for Resources, Organization, and Governance of FEB Unpad, Dina Sartika, S.E., M.Si., Ph.D., said that this training aims to improve the personal and professional capacity of education personnel, strengthen a consistent culture of excellent service, and encourage team synergy in supporting transparent and accountable organizational governance.
The presence of speakers from Bank Syariah Indonesia (BSI) in the LEAD Prime Service training is a form of support as a strategic partner of FEB Unpad. This training is also expected to be a starting point for strengthening service competencies that have a positive impact on the entire FEB Unpad community.
During the four days of training, around 30 participants from education personnel from various service units such as the Integrated Service Unit (ULT), Public Relations, Academic Subdivision, Finance, HR/Personnel, Facilities and Infrastructure, study program staff and a number of students in the FEB Unpad environment actively participated.
